Ross Brannigan | Commercial & Digital Strategist

Navigating Change in a
Always-On
World

Working across industries, solving complex challenges, and shaping digital transformation.

Let's Connect

15+

Years Experience

$300M

Revenue Delivered

Continents

Languages

Expertise

What I do

Digital Leadership

Guiding cross-functional teams to deliver data-driven marketing strategies and measurable revenue growth across global markets.

AI & Innovation

Implementing AI-powered solutions — from dynamic pricing models to intelligent acquisition funnels — that reduce cost and lift conversion.

eCommerce Excellence

Driving digital transformation in direct-channel sales, ancillary revenue, and conversion optimisation for airlines and travel tech.

Case Studies

Featured Work

Etihad Airways

2020

AI-Powered Ancillary Revenue Strategy

Led digital pricing strategy using advanced data science and AI, contributing to over $300M in ancillary revenue budget and a 15% uplift in average booking value.

AIRevenue OptimisationAirline

Hans Airways

2022

Airline Go-To-Market Launch

Orchestrated full digital marketing and ecommerce launch of a long-haul airline between UK and India in under 12 months, reducing acquisition costs by 50% with AI-driven tools.

Growth MarketingeCommerceAviation

G42 — Abu Dhabi

2021

Digital Transformation for Cloud Expansion

Developed and executed strategic marketing for a leading AI & cloud provider expanding into the UAE market, managing partnerships with Palo Alto Networks, Fortinet, and Huawei.

CloudB2B MarketingAI

Content