Global
World
Working across industries, solving complex challenges, and shaping digital transformation.
Let's Connect15+
Years Experience
$300M
Revenue Delivered
5
Continents
7
Languages
What I do
Digital Leadership
Guiding cross-functional teams to deliver data-driven marketing strategies and measurable revenue growth across global markets.
AI & Innovation
Implementing AI-powered solutions — from dynamic pricing models to intelligent acquisition funnels — that reduce cost and lift conversion.
eCommerce Excellence
Driving digital transformation in direct-channel sales, ancillary revenue, and conversion optimisation for airlines and travel tech.
Featured Work
AI-Powered Ancillary Revenue Strategy
Led digital pricing strategy using advanced data science and AI, contributing to over $300M in ancillary revenue budget and a 15% uplift in average booking value.
Airline Go-To-Market Launch
Orchestrated full digital marketing and ecommerce launch of a long-haul airline between UK and India in under 12 months, reducing acquisition costs by 50% with AI-driven tools.
Latest Videos
Professional Highlights
Alpha Digital Group
— Founder & Managing PartnerGlobal digital strategy for aviation & travel tech
Hans Airways
— Head of Marketing & Digital StrategyReduced acquisition costs by 50% with AI — UK↔India launch in under 12 months
Etihad Airways
— Senior Manager, Digital Retail & PricingDelivered $300M+ in ancillary revenue via AI-driven pricing
Let's build something together
Whether it's a go-to-market strategy, AI integration, or revenue growth — I'm open to new challenges.