Airline, eCommerce, and digital transformation leadership with a clear commercial bias.
I work across airline eCommerce, commercial strategy, digital transformation, and growth, bringing operator-level experience to businesses that need both strategic judgment and execution.
Current Focus
Aviation. eCommerce. Commercial growth. Digital execution.
Focused on long-term commercial and digital performance through practical execution and cross-functional leadership.
15+
Years Experience
$300M
Revenue Delivered
5
Continents
7
Languages
A commercial operator first, with deep digital experience.
The through-line in my work is commercial clarity. I have spent my career helping organisations grow revenue, strengthen digital channels, improve customer journeys, and navigate change without losing execution discipline.
I am most relevant where airlines, travel businesses, media companies, or advisory environments need someone who can connect strategy with action across eCommerce, pricing, go-to-market, digital transformation, and cross-functional leadership.
Commercial execution
Airline eCommerce Leadership
Driving digital commercial performance with a focus on conversion, customer journey improvement, and direct-channel growth.
Revenue and pricing
Etihad Airways
Owned digital retail and pricing initiatives linked to more than $300M in ancillary revenue scope, with a strong blend of commercial rigor and analytics.
Build and launch
Hans Airways
Helped shape the marketing, digital, and eCommerce engine for a UK-India airline launch in under 12 months.
Featured Work
AI-Powered Ancillary Revenue Strategy
Led digital pricing strategy using advanced data science and AI, contributing to over $300M in ancillary revenue budget and a 15% uplift in average booking value.
Airline Go-To-Market Launch
Orchestrated full digital marketing and ecommerce launch of a long-haul airline between UK and India in under 12 months, reducing acquisition costs by 50% with AI-driven tools.
Selected Impact
Airline Digital Commerce
— Senior Commercial & eCommerce LeadershipLeading digital commercial performance, conversion, and direct-channel growth across airline contexts.
Etihad Airways
— Senior Manager, Digital Retail & PricingLed ancillary pricing and revenue optimization initiatives across digital channels with $300M+ budget scope.
Hans Airways
— Head of Marketing & Digital StrategyBuilt the brand, digital funnel, and go-to-market engine for a UK-India airline launch in under 12 months.
Advisory & Venture Work
— Founder & Managing PartnerSupporting aviation, media, and technology brands on growth strategy, commercial direction, and digital transformation.
Latest Videos
Commercial and digital leadership across aviation, travel, and technology
Focused on environments where airline, digital, commercial, or transformation work needs someone credible in the room and practical in execution.