Predictive, Adaptive & Intelligent Pages - is theGrid the next Facebook?

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TheGrid boasts self-adapting pages that adapt and adjust based on the individual. Such automated platforms are further affirmations of the reality in which Marc Andreesen attests "software is eating the world". 

Indeed, I'm curious to see the traction as theGrid is flourishing since its Kickstarter debut. In recent days it's growth is more than tepid, with 1732 members today up from 365 members in the previous 2 days. This implies a 375% growth rate (@187% per day). With a paid subscription model it tackles a niche demand segment, but could a free subscription model coupled with such positive growth ignite larger market growth? Such promising innovation towards dynamic pages could also challenge the static nature of today's social network profiles. This would be a quantum leap.